Proof, with numbers
Northbeam Retail
In-house team · e-commerce

How Northbeam Retail turned benchmark data into a fast win.

Results after 30 days
Before AdAdvisor
3.0×
Blended ROAS
22%
Wasted spend
4 hrs
Per audit
After AdAdvisor
4.2×
Blended ROAS
10%
Wasted spend
7 min
Per audit
What AdAdvisor found
📊CPC running 31% above the average for their retail vertical — invisible in native dashboards.
🔍Three Quality Score issues dragging down ad rank on the highest-intent keywords.
⚠️Conversion tracking firing on add-to-cart, not purchase — overstating real performance.

Our native dashboards told me what spent, never what was broken. The benchmark comparison was the wake-up call — my CPC was 31% above the average for our vertical and I had no idea. When finance asks how efficient our spend is now, I have a number instead of a shrug.

PN
Priya Nair
Senior Media Buyer · Northbeam Retail
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