Proof, with numbers
Velocity Agency
Performance marketing · 40+ client accounts

How Velocity Agency turned a leaking account into their best pitch.

Results after 90 days
Before AdAdvisor
2.1×
Blended ROAS
34%
Wasted spend
6 hrs
Per audit
After AdAdvisor
4.7×
Blended ROAS
9%
Wasted spend
8 min
Per audit
What AdAdvisor found
🔍$12,000 a month draining into search terms that never converted once in 90 days.
📉Three campaigns front-loading budget and going dark by the 18th of every month.
🎯A retargeting audience overlapping the prospecting set by 61% — paying twice to reach the same people.
⚠️Conversion tracking double-counting purchases, inflating the ROAS reported to the client for two quarters.

I'll be honest — the first audit was uncomfortable to read. AdAdvisor found $12,000 a month walking out the door on search terms I'd looked at a hundred times and never questioned. The double-counted conversions were the part that stung; we'd been reporting that ROAS to a client for two quarters. Eight minutes gave me what used to take my whole team a day, and it caught things a day wouldn't have. We fixed the tracking that afternoon, rebuilt the wasted campaigns that week, and went from 2.1× to 4.7× ROAS. Now I run every account through it before the kickoff call — it's the difference between hoping an account is clean and knowing it is.

SK
Sarah Kim
Head of Paid Media · Velocity Agency
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