The team
A remote-first team of paid-media operators and engineers who got tired of watching good budget leak quietly — so we built the tool to catch it.
10 years running paid media for e-commerce brands. Managed $40M+ in Google and Meta spend before building AdAdvisor to automate what he did manually every week.
LinkedInFormer ML engineer at a leading ad-tech firm. Built the rule engine and AI narrative layer that powers every AdAdvisor audit. Obsessed with making complex data legible.
LinkedInPreviously product lead at a B2B SaaS analytics company. Shapes every audit workflow, report format, and onboarding step with one question: would a junior media buyer understand this immediately?
LinkedInRan paid media at two agencies before joining. Turns every audit finding into a clear next action, and makes sure no recovered dollar slips back through the cracks.
LinkedInBuilds the data normalization pipeline that turns messy platform exports into clean, comparable datasets — across Google, Meta, and TikTok schemas.
LinkedInMaintains the industry benchmark tables behind every audit. Keeps the CPC, CTR, and conversion-rate baselines current across six verticals and three platforms.
LinkedInWe hire operators and engineers who care about getting the numbers right.