After three months, our blended ROAS went from 2.1× to 4.7×. The moment that paid for the whole year was monitoring catching a broken pixel within two days — that alone would have cost us a full month of bad decisions. Nothing I've tried comes close to the depth.
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Found $12,000/mo leaking into dead search terms and double-counted conversions — then turned the fix into a sales pitch.
Cut audit time from half a day to eight minutes and recovered $9,000/mo in overlapping audiences on a single client.
Discovered a CPC running 31% above vertical benchmark and brought it back in line within a week.